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Emotion AI’ may be the next trend for business software, and that could be problematic

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As businesses experiment with embedding AI everywhere, one unexpected trend is companies turning to AI to help its many newfound bots better understand human emotion.

It’s an area called “emotion AI,” according to PitchBook’s new Enterprise Saas Emerging Tech Research report that predicts this tech is on the rise.

The reasoning goes something like this: If businesses deploy AI assistants to execs and employees, make AI chatbots be front-line salespeople and customer service reps, how can an AI perform well if it doesn’t understand the difference between an angry “What do you mean by that?” and a confused “What do you mean by that?”

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Stephen Osae

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A seasoned finance executive with a robust background of over 15 years in progressive roles focused on financial management, strategic development, and operational oversight within diverse fields like manufacturing, retail, service sectors, and IT. Stephen is Proficient in managing multi-departmental teams, focusing on streamlining financial processes and implementing cost saving measures to aid in the organizations growth and improve its bottom line. Currently serving in the IT industry with a proven track record in budgeting, forecasting, financial analysis, risk management and regulatory compliance. A detail oriented professional with a focus on outcomes, he is enthusiastic about applying his financial acumen to encourage innovation and sustainable growth across rapidly changing industries. Stephen is a qualified Chartered Accountant (CA) and an esteemed member of the Institute of 5 Chartered Accountants, Ghana (ICAG). Additionally, he earned his undergraduate degree in Accounting from the University of Professional Studies, Accra (UPSA). He has interest in developing and implementing financial policies, managing stakeholder relationships and supporting executive leadership with data-driven insights for strategic decision-making.

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Bringing over 15 years of invaluable experience from Absa Bank and Telecel, Jemima Adutwumwaa Korang is an insightful executive known for her proficiency in customer relations, business operations, management, and project implementation. Holding an Executive MBA in Entrepreneurial Management from the University of Ghana, and a Project Management certification from Ghana Institute of Management and Public Administration (GIMPA), she combines academic excellence with practical insight to drive transformative outcomes across diverse business landscapes. Currently serving as the General Manager of Technology Advantage Group Ltd., her strategic foresight and execution capabilities have significantly shaped the growth trajectories of TAG. Passionate about innovation and resilience, her enthusiasm lies in fostering the growth of startups through effective operational practices and the right technological solutions that guarantee resilience and a competitive advantage

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With over two decades of experience in ICT, especially in software and systems business, Mr.Ernest Brown is not only a founding member but also serves as a director at 3S Technologies; his impressive career includes previous roles as Country Manager for NCS Equatorial Guinea and Executive Director at Zipnet. He is currently the Chief Executive Officer of Technology Advantage Group. He is an alumnus of the University of Ghana and possesses an Executive Masters in Distributed Systems conferred by the International Centre for Theoretical Physics (ICTP) based in Trieste, Italy. In his professional journey, Mr. Brown served as the President of GISPA (Ghana Internet Service Providers Association) and participated on numerous governing boards, including those of GIFEC (Ghana Investment Fund for Electronic Communication) and NITA (National Information Technology Agency), all agencies under the ministry of communications. Mr. Brown is fervently dedicated to advancing Ghana’s ICT sector through the implementation of innovative and transformative solutions designed to enhance users’ lives and create job opportunities for young IT engineers.