It’s clear that Gen Z has an influence on app consumption. Known as the “mobile-first generation,” they make up about 40% of all mobile users worldwide. Curious about their preferences, we recently contacted the app intelligence firm Appfigures, which provided an overview of the 50 most downloaded apps by Gen Z this year.
Due to privacy rules, we were unable to obtain data for users aged 13 to 17. The firm only shared total download numbers for users aged 18 to 24, and the data is limited to users in the U.S., so it doesn’t provide a complete picture. Even so, this gives us an idea of the preferences among the older segment of this generation.
From popular e-commerce and social media platforms to photo editing tools, let’s take a closer look at the apps that have resonated with this demographic in 2024.


