If you’ve ever bought a sofa online, have you thought about the homes you can see in the background of the product shots? When it’s time to release a new collection, furniture brands usually spend a small fortune on photo shoots. It’s a cumbersome and expensive process as it’s not easy to move furniture around.
That’s why a French startup called Presti, founded in November 2022, is using generative AI to turn a single product image into a realistic lifestyle photo. The company has just raised a $3.5 million seed round led by the global tech investment firm Partech, with several business angels also participating.


