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Farmblox, said if there is one thing to know about trying to sell technology to farmers, it’s that you can’t tell them what to do.

“[Farmers] are multigenerational,” Rosenberg told TechCrunch. “It is not a profession, it’s more a community, a way of life, and you need to respect that. You can’t come in as a Silicon Valley tech person and tell them what to do.”

Rosenberg said that’s why his startup Farmblox is approaching agtech a little differently than companies that have come before it. The startup created a solar-powered connected monitor; farmers hook it up to the third-party sensors they are already using, allowing them to track things like soil moisture levels and water waste in a less-manual way. That information is translated back to an AI-powered automation platform that farmers can check from anywhere.

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Stephen Osae

Finance Manager

A seasoned finance executive with a robust background of over 15 years in progressive roles focused on financial management, strategic development, and operational oversight within diverse fields like manufacturing, retail, service sectors, and IT. Stephen is Proficient in managing multi-departmental teams, focusing on streamlining financial processes and implementing cost saving measures to aid in the organizations growth and improve its bottom line. Currently serving in the IT industry with a proven track record in budgeting, forecasting, financial analysis, risk management and regulatory compliance. A detail oriented professional with a focus on outcomes, he is enthusiastic about applying his financial acumen to encourage innovation and sustainable growth across rapidly changing industries. Stephen is a qualified Chartered Accountant (CA) and an esteemed member of the Institute of 5 Chartered Accountants, Ghana (ICAG). Additionally, he earned his undergraduate degree in Accounting from the University of Professional Studies, Accra (UPSA). He has interest in developing and implementing financial policies, managing stakeholder relationships and supporting executive leadership with data-driven insights for strategic decision-making.

Jemima Adutwumwaa Korang

General Manager

Bringing over 15 years of invaluable experience from Absa Bank and Telecel, Jemima Adutwumwaa Korang is an insightful executive known for her proficiency in customer relations, business operations, management, and project implementation. Holding an Executive MBA in Entrepreneurial Management from the University of Ghana, and a Project Management certification from Ghana Institute of Management and Public Administration (GIMPA), she combines academic excellence with practical insight to drive transformative outcomes across diverse business landscapes. Currently serving as the General Manager of Technology Advantage Group Ltd., her strategic foresight and execution capabilities have significantly shaped the growth trajectories of TAG. Passionate about innovation and resilience, her enthusiasm lies in fostering the growth of startups through effective operational practices and the right technological solutions that guarantee resilience and a competitive advantage

Ernest Brown

Chief Executive Officer

With over two decades of experience in ICT, especially in software and systems business, Mr.Ernest Brown is not only a founding member but also serves as a director at 3S Technologies; his impressive career includes previous roles as Country Manager for NCS Equatorial Guinea and Executive Director at Zipnet. He is currently the Chief Executive Officer of Technology Advantage Group. He is an alumnus of the University of Ghana and possesses an Executive Masters in Distributed Systems conferred by the International Centre for Theoretical Physics (ICTP) based in Trieste, Italy. In his professional journey, Mr. Brown served as the President of GISPA (Ghana Internet Service Providers Association) and participated on numerous governing boards, including those of GIFEC (Ghana Investment Fund for Electronic Communication) and NITA (National Information Technology Agency), all agencies under the ministry of 3 communication. Mr. Brown is fervently dedicated to advancing Ghana’s ICT sector through the implementation of innovative and transformative solutions designed to enhance users’ lives and create job opportunities for young IT engineers.